After leaving Dallas bankruptcy court earlier this year with a new owner, the Dallas Stars hockey team have begun their new season with a plan. Having struggled after several years of losing chances at a championship, fan attendance has dropped significantly. Tom Gaglardi, has launched his first action as the teams new owner, cutting ticket prices.
Lower Prices, More Attendance
Gaglardi has one mission: to bring in the fans. “One of the first things we did as a management team was look at individual ticket prices,” Gaglardi said. “The fans spoke and we listened. We’re pleased that we can now offer a $9 ticket and we feel that these new prices make Stars games more affordable. Our team needs a full building every night to give us a true home-ice advantage.”
The new, lower ticket prices are set to go in effect immediately and will significantly cut the prices for seats in nearly all areas of the American Airlines arena. Prices for upper level seats start at a mere $9 per ticket and go up to no more than $40 for center ice seats. Lower level prices start at $70 and top out at the best seat available for only $110, previously a $150 ticket.