Mortgage scam and foreclosure fraud cases have been on the rise over the last few years. As scam artists get more savvy with their targeting techniques, many innocent homeowners looking for mortgage relief have fallen victim to such companies. Fortunately, the government has not turned its cheek and has been working diligently to stop such unscrupulous practices.
The government has shut down 85 companies that had been using Google ad campaigns to sell their services. The paid advertising service offered by Google is one of the biggest marketing tools available on the internet, which is also available for relatively little money. The government crackdown announced this week that Google’s massive advertising network capability was enabling online misconduct of fraudulent companies.
Google denies intentionally profiting from companies offering fraudulent services and is working with government efforts to resolve the conflict. The government has stated they will step up efforts to police Google’s efforts in being more vigilant about screening marketing requests from companies. Meanwhile, Google has suspended ties with these companies and several others that were found to be participating in mortgage modification scams.